ADDITIONAL RESOURCES FOR PUBLIC LIBRARIES
Looking for more ways to support your library through marketing? Find resources below!
Marketing Your Digital Content
In fall 2014, Toronto Public Library (TPL) and Ottawa Public Library (OPL) ran campaigns to raise awareness with library users and non-users that libraries have lots of digital content available to borrow, free with your library card. The campaigns include some or all of the following elements: an in-branch promotional piece; transit ads; social media ads for Facebook, Twitter and Google; social media promotion; as well as a contest on Twitter and Instagram. TPL and OPL are happy to share their campaign toolkit with you in a format that you can customize for your own market and your own offerings. FIND OUT MORE>>
Public Library Advocacy: We Value Public Libraries!
Public libraries are consistently ranked within the top 3 services a community values most. Yet their value and complexity of relevant services are not always understood. Included in this section are backgrounders, briefs, and resources to support awareness and development of public library services and issues.
Marketing Your Digital Content
In fall 2014, Toronto Public Library (TPL) and Ottawa Public Library (OPL) ran campaigns to raise awareness with library users and non-users that libraries have lots of digital content available to borrow, free with your library card. The campaigns include some or all of the following elements: an in-branch promotional piece; transit ads; social media ads for Facebook, Twitter and Google; social media promotion; as well as a contest on Twitter and Instagram. TPL and OPL are happy to share their campaign toolkit with you in a format that you can customize for your own market and your own offerings. FIND OUT MORE>>
Public Library Advocacy: We Value Public Libraries!
Public libraries are consistently ranked within the top 3 services a community values most. Yet their value and complexity of relevant services are not always understood. Included in this section are backgrounders, briefs, and resources to support awareness and development of public library services and issues.
