How Academic Libraries Can Use the Tagline.

We encourage all libraries to unite under the tagline to promote the value of libraries within a lifelong journey of learning. We envision the tagline playing a crucial role in:
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• Inspiring students and instructors to expand knowledge, meet personal goals, connect with peers, get research help, etc.
• Growing general awareness of the services offered by the library
• Partnership with university/college marketing teams. The tagline is meant to complement and blend into existing brands. 
• Collaborating with other libraries (public, school, special) to demonstrate the lifelong and enduring importance of libraries.
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The tagline can be used in digital content (presentations, slideshows, social media); in collaboration with university/college marketing teams (in social media, admissions materials, web content); in materials targeted to instructors; and lastly in promotional material within the school (bulletin boards, announcements, signage, etc.). 
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Explore how you can use the tagline and see resources available to you through the links below. If you require additional assistance when using the tagline, please contact communications@accessola.com. 

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View this presentation to explore the creation of the tagline, and how it can be relevant to your academic library.

For reference only. 

Presentation

The tagline is designed to compliment your existing marketing and branding. Explore the narrative behind the tagline, read graphic guidelines, and download tagline graphics here. 
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Narrative + Graphics